The challenge
A luxury coffee company supplying liquid coffee from Kenya, Brazil, Mexico and other regions worldwide, to both direct customers and established retail businesses.
The business needed a platform that would showcase premium products elegantly while carrying full ecommerce capability for transactions and customer management — driving sales through one-off purchases and recurring bulk orders.
Our approach
We built a bespoke website with luxurious product presentation, user account creation and login, shopping cart integration and transaction processing.
Repeat ordering was treated as a first-class journey rather than an afterthought, because a large share of revenue comes from trade customers reordering the same items.
Technical implementation
- Individual product pages with shopping basket functionality.
- Customer profile creation and login system.
- Purchase history tracking across all previous orders.
- Repeat order simplification for returning trade customers.
- Secure transaction processing at volume.
The platform handles thousands of customer profiles and hundreds of transactions every week without manual intervention.
The outcome
What we learned
For a supplier selling the same items repeatedly to trade accounts, the reorder journey matters more than the first-purchase journey. Optimising it was the single highest-value change in the build.