The challenge
A leading independent provider of global research and strategy, with a worldwide user base spanning over 160 countries, delivering investment research through a platform combining human expertise and artificial intelligence.
The firm required a website capable of managing substantial traffic from its international subscriber base, supporting over 3,000 individual subscriber accounts with personal profiles, and handling recurring monthly payment processing.
Our approach
We developed a custom website built around multiple custom content types that deliver daily content to users, integrated with a range of third-party systems.
Performance optimisation and mobile responsiveness were treated as scope from the beginning rather than a final pass, because of the volume of daily traffic the site carries.
Technical implementation
- Over 3,000 subscriber accounts, each with a personal profile.
- Multiple custom content types serving daily research content.
- Recurring monthly subscription payment processing.
- Integrations with several third-party systems.
- Performance and mobile optimisation for high daily traffic.
With an audience spread across 160 countries, performance work could not assume a fast connection or a desktop browser. Both were designed for from the start.
The outcome
What we learned
Treating performance as scope rather than a final optimisation pass meant the platform never needed an emergency speed project after launch.