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Delivery process

A clear process for complex web projects.

Enough structure to reduce uncertainty, control quality and keep decisions visible — without slowing the project down.

01

Discover

Understand goals, users, content, workflows, constraints and existing systems. We ask the questions that matter before any design or development starts.

  • Business goals and success criteria
  • User types, journeys and expectations
  • Content structure and migration needs
  • Technical constraints and existing systems
02

Plan

Define scope, architecture, priorities, assumptions and delivery stages. Everything is written down and agreed before development starts.

  • Written scope with exclusions and assumptions
  • Technical architecture and platform decisions
  • Delivery phases and milestones
  • Risk register and dependency mapping
03

Prototype

Validate information structure, user journeys and high-risk interactions before committing to full development. Cheaper to change a prototype than production code.

  • Wireframes for key pages and flows
  • Interactive prototypes for complex journeys
  • Content hierarchy and navigation testing
04

Develop

Build and review functionality in visible, testable increments. Progress is shared regularly — nothing is hidden until launch day.

  • Iterative builds on a staging environment
  • Regular review points with working software
  • Version control and documented decisions
  • Integration testing as systems connect
05

Quality

Test behaviour, responsiveness, browsers, performance and acceptance criteria. Nothing ships without being checked properly.

  • Cross-browser and device testing
  • Performance benchmarks and optimisation
  • Accessibility review
  • Client acceptance and sign-off
06

Launch & support

Deploy carefully, monitor the platform and maintain a prioritised improvement route. We stay involved for as long as you need us.

  • Pre-launch checklist and go-live plan
  • DNS, SSL, redirects and monitoring
  • Post-launch review and bug window
  • Ongoing support and retained hours available
A typical project lifecycle

From first conversation to ongoing support.

Most projects follow this arc. The duration varies with scope, but the stages remain consistent — and each one is visible to the client throughout.

project / lifecycle● typical flow
Initial conversationRequirements, goals, constraints
Week 1
Discovery & scopeWritten spec, architecture, estimate
Week 2–3
Prototype & reviewKey journeys validated before build
Week 4–5
Development sprintsIncremental builds on staging
Week 5–12
QA & launchTesting, sign-off, deploy
Week 12–14
Support & improvementRetained hours, monitoring
Ongoing
What clients can expect

Visible decisions and fewer surprises.

The process should make the work easier to understand, not create a layer between the client and the people doing it.

  • Written scope — requirements, exclusions, assumptions and dependencies are recorded
  • Useful checkpoints — review important journeys and functionality before the end of the build
  • Risk visibility — unknowns and third-party dependencies are surfaced early
  • Quality criteria — define what ready means for function, devices, performance and launch
  • Clear ownership — know what Able Web owns, what the client owns and what external suppliers own
  • Post-launch route — agree monitoring, maintenance, support and improvement priorities
able-web — build● all checks passing
Common questions

Frequently asked questions

How long does a typical project take?
It depends on scope. A focused website build might take 4 to 8 weeks. A bespoke web application with integrations could take 3 to 6 months. Discovery helps define realistic timelines before development begins.
Do you work with agencies?
Yes. We work as a white-label development partner for design agencies and marketing agencies that need reliable technical delivery. Your branding, your client relationship, our execution.
What happens after launch?
We offer retained support hours for ongoing development, updates, monitoring and improvements. Most clients continue working with us after launch because the relationship and context are already established.
Can you work with our existing platform?
Usually, yes. We regularly take over existing WordPress, WooCommerce and bespoke builds. We will audit the current state, identify risks and recommend a practical path forward.
How do you handle scope changes?
Changes are discussed openly. We explain the impact on timeline and budget, agree the priority, and adjust the plan. No surprises, no hidden costs.
What is the first step?
A conversation. Tell us what you are trying to achieve and we will tell you honestly how we can help. Discovery can be a focused first engagement before committing to the full build.
Ready to build?

Have a brief that is still taking shape?

Discovery can be a focused first engagement before committing to the full build. Tell us what you are trying to achieve and we will tell you honestly how we can help.

0208 108 0406
info@ablewebservices.com
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