Clear, consistent pricing across all service types. Retained clients and agency partners receive reduced rates — see our plans page for details.
Applied to ad-hoc work, project work and any hours that fall outside a retained plan allowance.
| Service | Rate |
|---|---|
| Web development (standard) | £80 / hr |
| Web development (day rate) | £560 / day |
| WooCommerce development | £85 / hr |
| Web application development | £90 / hr |
| API & integration engineering | £90 / hr |
| Technical consultancy | £95 / hr |
| Bug investigation & fixes | £80 / hr |
| Performance optimisation | £85 / hr |
All rates exclude VAT. Minimum billing increment: 30 minutes.
Retained plans offer reduced effective hourly rates compared to ad-hoc work. Hours roll over for one month and include priority scheduling.
| Plan | Rate |
|---|---|
| Starter — 5 hrs/month | £400 / mo |
| Growth — 10 hrs/month | £800 / mo |
| Dedicated — 20 hrs/month | £1,600 / mo |
| Additional hours (any plan) | £80 / hr |
All hosting includes monitoring, backups, SSL, Cloudflare CDN and security hardening. Infrastructure is selected to match your platform needs.
| Plan | Rate |
|---|---|
| Standard — 2 GB VPS | £50 / mo |
| Business — 4 GB VPS + staging | £120 / mo |
| Performance — 8 GB+ dedicated | £250 / mo |
| Email hosting (per domain) | £10 / mo |
| Additional staging environment | £25 / mo |
These ranges are based on typical scope. Every project receives a detailed estimate after a scoping conversation or paid discovery phase.
| Project type | Typical range |
|---|---|
| Discovery & scoping phase | £1,200 – £3,000 |
| Brochure website (5–15 pages) | £3,500 – £8,000 |
| Corporate website with CMS | £5,000 – £12,000 |
| WooCommerce store | £6,000 – £15,000 |
| WooCommerce with custom features | £10,000 – £25,000 |
| Web application / portal | £10,000 – £30,000 |
| API integration project | £3,000 – £12,000 |
| CMS migration (Drupal/Joomla to WordPress) | £4,000 – £15,000 |
| Website redesign and rebuild | £4,000 – £12,000 |
Ranges shown are excluding VAT. Final pricing depends on scope, complexity and integration requirements.
Agencies working with Able Web on a retained basis receive reduced rates, priority scheduling and white-label delivery. All work is invisible to your clients.
| Agency plan | Rate |
|---|---|
| Agency Starter — 10 hrs/month | £700 / mo |
| Agency Growth — 20 hrs/month | £1,300 / mo |
| Agency Enterprise — 40+ hrs/month | Custom |
| Ad-hoc agency work | £75 / hr |
All prices shown exclude VAT at the applicable rate (currently 20%). A detailed invoice is provided with every payment.
Monthly plans are billed on the 1st of each month. Project work is invoiced at agreed milestones — typically 50% upfront and 50% on completion for smaller projects.
Project ranges shown are estimates based on typical scope. A formal quote is provided after a scoping conversation or discovery phase.
Monthly plans can be cancelled with 30 days written notice. No long-term contracts are required for support or hosting plans.
Share the requirement and we will provide a clear estimate. No obligation, no pressure — just an honest assessment of what the work involves.